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NAWS China Lake is located in the Western Mojave Desert region of California, approximately 150 miles north of Los Angeles. The base is larger than the state of Rhode Island and represents 38% of the Navy’s land holdings worldwide.
Nearby communities include the City of Ridgecrest and Inyokern with a population of 27,000. Approximately 25% of area residents are active duty military, retirees, reservists, DoD civilians, and contractors who visit MWR facilities more than 30,000 times monthly. The average household income is $65 thousand yearly and almost $9 million is generated by military retirees. With your message displayed on banners, posters, marquees, and more, you are supporting our military while receiving hundreds of thousands of exposures!
Partner with MWR on board NAWS China Lake and reach a military market that contributes $986.5 million to the area economy! Reach the Military Market That Contributes $986.5 Million to the Local Economy! Advertising with Morale, Welfare & Recreation (MWR) aboard Naval Air Weapons Station (NAWS) China Lake puts you in direct contact with more than 7,000 active duty military, reservists, retirees, and Department of Defense (DoD) civilians at their workplaces, homes and online. Annually, more than $986.5 million in military dollars flow into the cities of Ridgecrest and Inyokern's economies. NAWS China Lake is located in the Western Mojave Desert region of California, approximately 150 miles north of Los Angeles. The Navy installation is larger than the state of Rhode Island and represents 38% of the Navy’s land holdings worldwide.
Promote your company through our advertising opportunities and be recognized for your commanding position as a market and community leader in support of the military. When you support our military with your advertising messages, you are building awareness and desirability about your company, product or service.
Contact us today for information on how you can reserve your preferred advertising in our digital signage, banners, posters, countertop signs or our MWR vehicles to start building your brand awareness with NAWS China Lake's military consumers.
In support of the community non-profit 501 c 3 organizations, a 50% discount is offered. We look forward to your call and the opportunity to partner with you and your company.
Sincerely,
MWR Marketing & Sponsorship Coordinator
760-939-2602
FAX: 760-939-3387
LEARN ABOUT THE MILITARY DEMOGRAPHICS WE SERVE, EVENTS, ADVERTISING RATES AND MORE!
- $986,500,000 - Military dollars flow into the cities of Ridgecrest and Inyokern
- $303,000,000 - In military salaries and other compensation for active-duty, reservists and civilians
- $9,000,000 - In military retirement and veterans benefits
- 100% - MWR patrons shop at off-base department or specialty stores, averaging 4.3 visits per month
- 95% - Plan on furthering their education and can receive up to $3,500 in tuition assistance
- 73% - Active duty is male, average age is 26 and average length of service is 10.2 years
- 73% - Active duty live off base
- 61% - Plan on buying a new vehicle within 12 months
- 55% - Are married
- 15% - Are officers
FACILITY ADVERTISING
MWR is a well-known and widely used network of support and leisure services designed for use by the military, their families, DoD civilian employees, military retirees and other eligible patrons.
Aboard NAWS China Lake, thousands of eligible patrons and their families make use of these MWR benefits daily. Your message displayed on banners, posters and signs can capture this untapped target audience and maximize your advertising exposure. Build brand awareness at MWR’s base fitness centers, gyms, pools, parks and sports fields used by a monthly average of 12,888 patrons. At the bowling and recreation center your message will be seen by more than 4,149 patrons on average per month during open and league bowling, special events and tournaments. The Liberty Center is open to junior enlisted activity duty and serves an average of 450 patrons monthly. Reach a combined monthly average of 181 outdoor sports enthusiasts and Auto Skills Center patrons with your company’s advertising message.
Display your advertising message at all of NAWS China Lake’s MWR facilities for a total annual exposure of more than 315,531.
(Call to inquire about pricing)
Banners (6’w x 3’h)
- Fitness Facilities (2)
- Auto Skills Center & Mirror Lake Community Recreation Center
- Fields - $200 Pools (2)
- Liberty
- Castle X Youth Center
- Equine Stables
- Oasis Pool (June - August)
Posters (24”w x 36”h)
- Fitness Facilities (2)
- Hall Memorial Lanes
- Auto Skills Center & Mirror Lake Community Recreation Center
- Pools (2)
- Liberty
- Castle X Youth Center
- Mulligans
- Take 5
- Bowling
DIGITAL SIGNAGE
Maximize your advertising exposure in our facilities with full color digital signage located in high-traffic locations aboard NAWS China Lake. Vibrant, full-color digital slides are displayed for 20 seconds and silent videos are run for 15 seconds or 30 seconds at 15 locations with monthly exposures of 30,000. Limited amount of air time will be contracted on a first come, first serve basis.
MONTHLY SLIDES (JPG FORMAT; 1920 X 1080 pixels @ 72 PPI)
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Slides
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30 sec Video
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15 sec Video
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Marquee slides
Navy Region Southwest Services Directory
Navy Region Southwest (NRSW) Fleet & Family Readiness (FFR) offers an annual services directory (45,000 published) for all military personnel and their families. This publication is distributed through Navy Welcome Aboard packets, Family Housing Welcome Centers, Bachelor Housing, MWR facilities and Fleet & Family Support Centers. Reserve your spot today as space is limited.
(advertiser-provided COLOR AD)
- Full-Page Back Cover (41/8"w x 7"h)
- Full-Page Inside Cover (41/8"w x 7"h)
- Half-Page Inside Cover (41/8"w x 3 ½"h)
- Full-Page (41/8"w x 7"h)
- Half-Page (41/8"w x 3 ½"h)
WRAPS/CLINGS
Build brand awareness with this unique and catchy form of advertising. Vehicle wraps are an excellent way to get your company noticed and remembered. The Federal Highway Administration reports that a vehicle outfitted with an advertisement generates thousands of impressions per day.
Transform MWR's vehicles into your company's traveling billboard! These vehicles take junior Sailors to a variety of activities year round. Your message will cover an average of 200 miles, 25 times a year, to popular sites in Las Vegas, San Francisco, Hollywood, Mammoth Lakes, the Grand Canyon and locally around the cities of Inyokern, Ridgecrest and more. When not on the highways and freeways of Arizona, California and Nevada, the vehicle wrapped with your company brand is parked in a high-traffic location for an additional estimated 7,000 exposures a week. Your message will receive up to 28,000 exposures a month and 336,000 impressions per year. Compare the monthly cost of a vehicle wrap to newspaper, radio or television advertising and you will realize the minimal cost of a vehicle wrap that advertises your message for a continuous 365 days.
Build brand recognition with everyone who sees your message on MWR's wrapped vehicles and raise your company's profile. Advertiser supplies, installs and removes wrap.
- MWR Vehicle
- Wall Wrap - $11/sq. foot
GOLF COURSE ADVERTISING
NAWS China Lake Golf Course is an 18-hole, par 72 course on 248 acres. The facility is open to the public and offers a driving range, chipping and putting greens, electric carts with GPS, a Pro Shop with rental clubs and an indoor/outdoor club house grill with breakfast, lunch and twilight menu. On average, 3,267 patrons per month enjoy the base golf course, driving range and the popular indoor/outdoor golf course eatery. There are a variety of options for promoting your brand - GPS, banners, posters, countertop brochure displays, or countertop signs in high traffic areas will catch the eye of your target market.
Tee-box recognition may be purchased for company promotion or may be part of our customized GPS advertising package. GPS ads display when a cart is in play. Because the golfer spends much of the total round time in the cart, a great advertising opportunity is created. A GPS green-side ad is displayed on the full screen along with the yardage to the green until the golfer reaches the next tee box or enters the staging area. A GPS banner ad is shown when the golfer reaches the tee-box and continues to be displayed until 65 yards out from the center of the green of the hole that is being played.
Maximize exposure when you advertise in the NAWS China Lake's Golf Course facilities for an annual exposure of 39,205 or more. Our reasonable rates are as follows:
Rates per MONTH (advertiser-provided, rates are reduced with frequency)
- Golf Course Map Board (5½"w x 8½"h, PVC 1/8" thick, drilled 4 corners) - $225
- Golf Course Bench (26"w x 12"h,PVC 1/8" thick, drilled 4 corners) - $200/bench
- Golf Scorecard (3"w x 14/5"h) - $150
- Golf Tee Box Sign (7"w x 7"h) - $150/box
- Golf Cart Signage (5½"w x 8½"h) - $100/cart
- Beverage Cart: April - October Sponsorship $100 month 8.5x11
Banners (6'w x 3'h)
- Mulligans Grill - $200
- Pro Shop - $175
Posters (24"w x 36"h)
- Mulligans Grill - $200
- Pro Shop - $175
Flightline BBQ
Monthly - This monthly BBQ brings China Lake’s Enlisted Sailors, E1-E8, together for camaraderie and team building while enjoying a good meal on the flight line. Approximately 85 Sailors are expected monthly.
Sponsorship Levels (per month) - Presenting: $400 / Supporting: $ 350/ Official: $300 / Navy Team: $200 / Booth: $100
Xtreme Bowling
Monthly - A neon extravaganza of games, fun and food. Participants dance to the foul line with their favorite neon ball and compete under black lights. Expected monthly attendance is 25.
Sponsorship Levels (per month) - Presenting: $300 / Supporting: $200 / Official: $150 / Navy Team: $100 / Booth: $50
Military Kids Club
January 1-December 31 - A Military Club just for kids! Military students meet monthly to connect with other military students through support groups filled with games, activities and crafts. Supplies and refreshments are provided for each participant. The Military Kids Club serves approximately 400 per year.
Sponsorship Levels - Presenting: $1,000 / Supporting: $500 Official: $300 / Navy Team: $150
Fleet & Family Support Center (FFSC) Military Family Appreciation Days and Awareness Months
FFSC will host appreciation days and cause-awareness months throughout the year to show support for our military families. Expected participation for each event is 100-300.
- February 8 - Military Family Appreciation Day
- April - Sexual Assault Awareness Prevention Month (SAAPM)
- May 17 - Military Spouse Appreciation Social
- October - Domestic Violence Awareness Month
Sponsorship Levels (per event) - Presenting: $1,000 / Supporting: $750 / Official: $500 / Navy Team: $250 / Booth: $100
FFSC
Sapr Color Run
4/7/23 - Evening color run with “glow” decorations for individuals and teal and purple color powders. course to be set around gof course.
booth: $100 official: $200 supporting: $300 presenting $500
Sapr Poster Challenge/ Resource Fair
4/27/23 - Poster challenge for saapm awareness. each command will have opportunities to create a “poster” to show their support of victims of sexual assault. sapr to provide materials to create the poster boards. music food and slip and slide for families to enjoy during event (weather permitting)
BOOTH: $100 OFFICIAL: $200 SUPPORTING: $300 PRESENTING $500
SAPR TEAL CAMPAIGN/DENIM DAY MONTH OF APRIL
Hang teal ribbons around trees use jeans to display posters on Blandy street for awareness
OFFICIAL: $80 SUPPORTING: $160 PRESENTING: $360
Community Recreation
MONTHLY TRIVIA NIGHTS:
PRESENTING $1,000 SUPPORTING $500 OFFICIAL $250
MARDI GRAS 2/24/23
MARDI GRAS FESTIVAL WITH ACTIVITIES, COSTUME CONTEST, FACE PAINTING, TREASURE HUNT, MASK DECORATING, GAMES, PHOTO BOOTH & MUSIC
BOOTH: $300 OFFICIAL: $500 SUPPORTING: $850 PRESENTING $1500
Spring Egg Hunt 4/8/23
Mardi Gras festival with activities, costume contest, face painting, treasure hunt, mask decorating, games, photo booth & music
BOOTH: $300 OFFICIAL: $500 SUPPORTING: $850 PRESENTING $1500
Light Festival and Swim Party
Our annual festival of lights at Oasis Pool. With a DJ and photo booth and open swim for all! Lantern decorating and a lighting of the lights into the evening.
BOOTH: $100 OFFICIAL: $200 SUPPORTING: $300 PRESENTING $500
Great Navy Campout July 9-11
Our annual campout that is an MWR tradition. You bring your toothbrush and clothing we provide the rest!
OFFICIAL: $800 SUPPORTING: $1,000 PRESENTING $2,000
Comedy Night 6/30/23
Come enjoy a night of dinner and comedy.
OFFICIAL: $250 SUPPORTING: $500 PRESENTING: $800
Murder Mystery Dinner 9/20
Who did it? Can you solve who did it? Come join us for our Murder Mystery dinner! Enjoy themed food as we figure out who did it!
OFFICIAL: $250 SUPPORTING: $500 PRESENTING: $800
Oktoberfest 10/23
This FAMILY FRIENDLY event will have traditional Oktoberfest drinks, food and games! With Oktoberfest inspired music and dance also.
BOOTH: $300 OFFICIAL: $500 SUPPORTING: $850 PRESENTING $1500
Halloween
Our Halloween has something for everyone! Trick or treat from booth to booth. Enjoy food and beverage for purchase as you trick or treat. DJ photo booth and crafts will be there.
BOOTH: $300 OFFICIAL: $500 SUPPORTING: $850 PRESENTING $1500
Winter Wonderland 12/15
Our annual winter celebration! Games, crafts, Santa and so much more!
BOOTH: $300 OFFICIAL: $500 SUPPORTING: $850 PRESENTING $1500
Paint and sip parties (quarterly)
Acrylic painting on canvas. Will use still life props, video presentations etc.
OFFICIAL: $250 SUPPORTING: $500 PRESENTING: $800 per quarter
Liberty
Family days at the RecStop
Every Saturday from 12 PM – 9 PM families of all ages can enjoy the RecStop. We have arts & crafts, board games, video games, pool tables, air hockey, ping pong and shuffle board. In the evening we have a kid free showing of a movie.
OFFICIAL: $50 SUPPORTING: $100 PRESENTING: $150
Themed Sunset Pool Parties July 23, August 11
Swim into the evening with our sunset pool parties.
OFFICIAL: $250 SUPPORTING: $500 PRESENTING: $800 each date
Tournaments & learning Poker and Billiards Quarterly
Learn how to play better and compete to win prizes. This is for our JR Sailors and Active Duty Adults
OFFICIAL: $250 SUPPORTING: $500 PRESENTING: $800
Barracks Bash Video Game Tournaments Quarterly
Single Sailors and Active Duty compete in video game tournaments to win prizes. Food and soda provided.
OFFICIAL: $100 SUPPORTING: $200 PRESENTING: $300 each qtr.
Fitness
Ugly Sweater Fun Run 12/10
Christmas themed ugly sweater fun run. Prizes for the ugliest sweater. Hot chocolate at the end of the run
OFFICIAL: $250 SUPPORTING: $500 PRESENTING: $800
St Patrick’s Day Relay/obstacle course 3/18
Family obstacle course relay races. Will give out St Patrick’s Day swag for the kids. Green punch and cookies after. Finishing prizes and competitive prizes will be given.
OFFICIAL: $250 SUPPORTING: $500 PRESENTING: $800
2023 5K’s
Harvest run 11/5
Cupids love run 2/25
Spring shuffle 5/20
Race to the pool 8/ 12
OFFICIAL: $300 SUPPORTING: $500 PRESENTING: $800 (also looking for a sponsorship of shirts for the 5k’s)
Aquatics
Polar splash 1/20
OFFICIAL: $250 SUPPORTING: $500 PRESENTING: $800
Summer Splashes: Memorial Day, 4th of July & Labor Day
Free open swim for those with base access. Games, music and food.
OFFICIAL: $250 SUPPORTING: $500 PRESENTING: $800 each date
