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NAWS China Lake is located in the Western Mojave Desert region of California, approximately 150 miles north of Los Angeles. The base is larger than the state of Rhode Island and represents 38% of the Navy’s land holdings worldwide.

Nearby communities include the City of Ridgecrest and Inyokern with a population of 27,000. Approximately 25% of area residents are active duty military, retirees, reservists, DoD civilians, and contractors who visit MWR facilities more than 30,000 times monthly. The average household income is $65 thousand yearly and almost $9 million is generated by military retirees. With your message displayed on banners, posters, marquees, and more, you are supporting our military while receiving hundreds of thousands of exposures!

Partner with MWR on board NAWS China Lake and reach a military market that contributes $986.5 million to the area economy! Reach the Military Market That Contributes $986.5 Million to the Local Economy! Advertising with Morale, Welfare & Recreation (MWR) aboard Naval Air Weapons Station (NAWS) China Lake puts you in direct contact with more than 7,000 active duty military, reservists, retirees, and Department of Defense (DoD) civilians at their workplaces, homes and online. Annually, more than $986.5 million in military dollars flow into the cities of Ridgecrest and Inyokern's economies. NAWS China Lake is located in the Western Mojave Desert region of California, approximately 150 miles north of Los Angeles. The Navy installation is larger than the state of Rhode Island and represents 38% of the Navy’s land holdings worldwide.

Promote your company through our advertising opportunities and be recognized for your commanding position as a market and community leader in support of the military. When you support our military with your advertising messages, you are building awareness and desirability about your company, product or service.

Contact us today for information on how you can reserve your preferred advertising in our digital signage, banners, posters, countertop signs or our MWR vehicles to start building your brand awareness with NAWS China Lake's military consumers.

In support of the community non-profit 501 c 3 organizations, a 50% discount is offered. We look forward to your call and the opportunity to partner with you and your company.

MWR Marketing & Sponsorship Coordinator
FAX: 760-939-3387



  • $986,500,000 - Military dollars flow into the cities of Ridgecrest and Inyokern 
  • $303,000,000 - In military salaries and other compensation for active-duty, reservists and civilians
  • $9,000,000 - In military retirement and veterans benefits

  • 100% - MWR patrons shop at off-base department or specialty stores, averaging 4.3 visits per month
  • 95% - Plan on furthering their education and can receive up to $3,500 in tuition assistance
  • 73% - Active duty is male, average age is 26 and average length of service is 10.2 years
  • 73% - Active duty live off base
  • 61% - Plan on buying a new vehicle within 12 months
  • 55% - Are married
  • 15% - Are officers


This is the must-have information guide for what's happening in and around NAWS China Lake! Capture an average of 7,000 exposures a month and 84,000 or more yearly with your company’s advertising message. Civilian and military personnel know this is where they will find tickets and travel offers, local area events, Fleet & Family Support Center information and MWR activities, events and facilities listings.

Quarterly, MWR prints 4,000 copies of this color, glossy magazine and delivers copies to MWR facilities including the gym, bowling center and golf course, where an average of 26,294 patrons visit monthly. Navy Gateway Inns & Suites' (NGIS) receives 250 copies to maintain a current copy in each of its 101 transient rooms and in the lobby. Each quarter a new copy is mailed to 3,000 Military and DoD civilian personnel and 200 are hand-delivered to residents that live in base housing. Desert Winds is also emailed to 2,000 Military and DoD civilian personnel quarterly and is available online.

Rates per QUARTERLY issue (advertiser-provided, rates are reduced with frequency)

Color Ad

  • Full-Page (7½"w x 10"h) - $250
  • Half-Page (7½"w x 4¾”h) - $200
  • Quarter-Page (3½"w x 4¾"h) - $150

Cover Ad

  • Inside Back Cover (7½"w x 10"h) - $300
  • Half-Page Inside Back Cover (7½"w x 4¾"h) - $200


MWR is a well-known and widely used network of support and leisure services designed for use by the military, their families, DoD civilian employees, military retirees and other eligible patrons.

Aboard NAWS China Lake, thousands of eligible patrons and their families make use of these MWR benefits daily. Your message displayed on banners, posters and signs can capture this untapped target audience and maximize your advertising exposure. Build brand awareness at MWR’s base fitness centers, gyms, pools, parks and sports fields used by a monthly average of 12,888 patrons. At the bowling and recreation center your message will be seen by more than 4,149 patrons on average per month during open and league bowling, special events and tournaments. The Liberty Center is open to junior enlisted activity duty and serves an average of 450 patrons monthly. Reach a combined monthly average of 181 outdoor sports enthusiasts and Auto Skills Center patrons with your company’s advertising message.

Display your advertising message at all of NAWS China Lake’s MWR facilities for a total annual exposure of more than 315,531.

Monthly rates for:

Banners (6’w x 3’h)

  • Fitness Facilities (2) - $400
  • Auto Skills Center & Mirror Lake Community Recreation Center - $300
  • Fields - $200 Pools (2)- $200
  • Liberty - $150
  • Castle X Youth Center - $150
  • Equine Stables - $150
  • Oasis Pool (June - August)

Posters (24”w x 36”h)

  • Fitness Facilities (2) - $300 Per Facility
  • Hall Memorial Lanes - $300
  • Auto Skills Center & Mirror Lake Community Recreation Center - $200
  • Pools (2) - $175
  • Liberty - $125
  • Castle X Youth Center - $75
  • Mulligans - $300
  • Take 5 - $300


Maximize your advertising exposure in our facilities with full color digital signage located in high-traffic locations aboard NAWS China Lake. Vibrant, full-color digital slides are displayed for 20 seconds and silent videos are run for 15 seconds or 30 seconds at 15 locations with monthly exposures of 30,000. Limited amount of air time will be contracted on a first come, first serve basis.

MONTHLY SLIDE RATES (JPG FORMAT; 1920 X 1080 pixels @ 72 PPI)

  • 20 Seconds - $300

Navy Region Southwest Services Directory

Navy Region Southwest (NRSW) Fleet & Family Readiness (FFR) offers an annual services directory (45,000 published) for all military personnel and their families. This publication is distributed through Navy Welcome Aboard packets, Family Housing Welcome Centers, Bachelor Housing, MWR facilities and Fleet & Family Support Centers. Reserve your spot today as space is limited.

Annual Rate (advertiser-provided COLOR AD)

  • Full-Page Back Cover (41/8"w x 7"h) - $4,000
  • Full-Page Inside Cover (41/8"w x 7"h) - $3,000
  • Half-Page Inside Cover (41/8"w x 3 ½"h)    - $2,500 
  • Full-Page (41/8"w x 7"h) - $2,000
  • Half-Page (41/8"w x 3 ½"h) - $1,500


Build brand awareness with this unique and catchy form of advertising. Vehicle wraps are an excellent way to get your company noticed and remembered. The Federal Highway Administration reports that a vehicle outfitted with an advertisement generates thousands of impressions per day.

Transform MWR's vehicles into your company's traveling billboard! These vehicles take junior Sailors to a variety of activities year round. Your message will cover an average of 200 miles, 25 times a year, to popular sites in Las Vegas, San Francisco, Hollywood, Mammoth Lakes, the Grand Canyon and locally around the cities of Inyokern, Ridgecrest and more. When not on the highways and freeways of Arizona, California and Nevada, the vehicle wrapped with your company brand is parked in a high-traffic location for an additional estimated 7,000 exposures a week. Your message will receive up to 28,000 exposures a month and 336,000 impressions per year. Compare the monthly cost of a vehicle wrap to newspaper, radio or television advertising and you will realize the minimal cost of a vehicle wrap that advertises your message for a continuous 365 days.

Build brand recognition with everyone who sees your message on MWR's wrapped vehicles and raise your company's profile.  Advertiser supplies, installs and removes wrap.

Annual Rate

  • MWR Vehicle - $2,500 
  • Wall Wrap - $11/sq. foot


NAWS China Lake Golf Course is an 18-hole, par 72 course on 248 acres. The facility is open to the public and offers a driving range, chipping and putting greens, electric carts with GPS, a Pro Shop with rental clubs and an indoor/outdoor club house grill with breakfast, lunch and twilight menu. On average, 3,267 patrons per month enjoy the base golf course, driving range and the popular indoor/outdoor golf course eatery. There are a variety of options for promoting your brand - GPS, banners, posters, countertop brochure displays, or countertop signs in high traffic areas will catch the eye of your target market.

Tee-box recognition may be purchased for company promotion or may be part of our customized GPS advertising package. GPS ads display when a cart is in play. Because the golfer spends much of the total round time in the cart, a great advertising opportunity is created. A GPS green-side ad is displayed on the full screen along with the yardage to the green until the golfer reaches the next tee box or enters the staging area. A GPS banner ad is shown when the golfer reaches the tee-box and continues to be displayed until 65 yards out from the center of the green of the hole that is being played.

Maximize exposure when you advertise in the NAWS China Lake's Golf Course facilities for an annual exposure of 39,205 or more. Our reasonable rates are as follows:

Rates per MONTH (advertiser-provided, rates are reduced with frequency)

  • Golf Course Map Board (5½"w x 8½"h, PVC 1/8" thick, drilled 4 corners) - $225
  • Golf Course Bench (26"w x 12"h,PVC 1/8" thick, drilled 4 corners) - $200/bench
  • Golf Scorecard (3"w x 14/5"h) - $150
  • Golf Tee Box Sign (7"w x 7"h) - $150/box
  • Golf Cart Signage (5½"w x 8½"h) - $100/cart

Banners (6'w x 3'h) 

  • Mulligans Grill - $200
  • Pro Shop - $175

Posters (24"w x 36"h) 

  • Mulligans Grill - $200
  • Pro Shop - $175

Flightline BBQ

Monthly - This monthly BBQ brings China Lake’s Enlisted Sailors, E1-E8, together for camaraderie and team building while enjoying a good meal on the flight line. Approximately 85 Sailors are expected monthly. 
Sponsorship Levels (per month) - Presenting: $400 / Supporting: $ 350/ Official: $300 / Navy Team: $200 / Booth: $100

Xtreme Bowling 

Monthly - A neon extravaganza of games, fun and food. Participants dance to the foul line with their favorite neon ball and compete under black lights. Expected monthly attendance is 25. 
Sponsorship Levels (per month) - Presenting: $300 / Supporting: $200 / Official: $150 / Navy Team: $100 / Booth: $50 

Military Kids Club

January 1-December 31 - A Military Club just for kids! Military students meet monthly to connect with other military students through support groups filled with games, activities and crafts. Supplies and refreshments are provided for each participant. The Military Kids Club serves approximately 400 per year. 
Sponsorship Levels - Presenting: $1,000 / Supporting: $500  Official: $300 / Navy Team: $150

Fleet & Family Support Center (FFSC) Military Family Appreciation Days and Awareness Months

FFSC will host appreciation days and cause-awareness months throughout the year to show support for our military families. Expected participation for each event is 100-300. 

  • February 8 - Military Family Appreciation Day 
  • April - Sexual Assault Awareness Prevention Month (SAAPM) 
  • May 17 - Military Spouse Appreciation Social
  • October - Domestic Violence Awareness Month

Sponsorship Levels (per event) - Presenting: $1,000 / Supporting: $750 / Official: $500 / Navy Team: $250 / Booth: $100 

Polar Plunge

January 20 - A winter showdown of grit! This event soaks contestants in a timed fitness challenge and obstacle course, culminating in an icy dunk tank experience. This event is expect to attract 50 participants and their families.
Sponsorship Levels - Presenting: $700 / Official: $300 / Booth: $50

Club Night

January 25 - Club Night at the Paradise Community Center will feature an evening of entertainment, dancing, and music provided by popular local DJ. Event will be free for all patrons age 18+ to attend food & beverages will be available for purchase. Expected participation is 100. 
Sponsorship Levels - Presenting: $600 / Official: $300 / Booth: $100

Bark Fest

February 3 - China Lake’s version of a Woof Walk! Pooches compete in fun events like waggiest tail, longest howl and best sit-stay. This event is expected to attract 150 dog lovers.
Sponsorship Levels - Presenting: $1,000 / Official: $600 / Booth: $100


Military Saves Week

February 26-March 1 - Event promotes building wealth and eliminating debt by encouraging a healthy dialogue about personal finances with other military families through financial games, activities and snacks. The event is expected to attract 25 military families.
Sponsorship Levels - Presenting: $300 / Official: $150 / Booth: $50

Month of the Military Child

April - The Child and Youth Center hosts a month-long celebration to highlight the military culture and recognize military children for their accomplishments. The events are filled with assemblies, interactive games, family activities and refreshments.  Expected participation is 500 children. 
Sponsorship Levels - Presenting: $1,500 / Supporting: $1,000 / Official: $500 / Navy Team: $300

Comedy Night

April 19 - Attendees gather at the Paradise Community Center for an evening of entertainment and laughs. Comedy Night features professional comedians who have performed around the globe, good food and drinks.  Expected attendance is 150. 
Sponsorship Levels - Presenting: $800 / Supporting: $400 / Official: $250 / Booth: $150

Community Day

April 28 - NAWS China Lake opens the base to the public with special presentations showcasing our base. Food and drink available for purchase.  Expected attendance is 3,000. 
Sponsorship Levels - Presenting: $4,000 / Supporting: $3,000 / Official: $2,000 / Navy Team: $1,000 Booth: $400


May 25 - This event provides a great kick-off for summer. The event includes lawn games, pool festivities and socialization over a Hawaiian-themed meal. The evening concludes with a Polynesian performance with hula and fire dancers. Expected participation is 250. 
Sponsorship Levels - Presenting: $1,000 / Supporting: $750 / Official: $500 / Booth: $200

Dive-in Movie Night

August 3 - Participants grab their rafts and floaties and head over to the Oasis pool to enjoy a dive-in movie and pool party. The evening features a family-friendly movie projected poolside, food and beverages for all to enjoy. Expected attendance is 150. 
Sponsorship Levels - Presenting: $800 / Supporting: $400 Official: $250 / Booth: $150 

Admiral’s Open Golf Tournament

October TBD - The community competes against the Admiral in this friendly competition. Event includes golf, lunch, prizes and giveaways. A total of 144 participants are expected. Presenting sponsorship includes two foursomes. Supporting sponsorship includes one foursome. 
Sponsorship Levels - Presenting: $1,500 / Supporting: $700 / Official: $500/ Tee Sponsor: $200

Spooky Walk & Trunk or Treat Festival

October 26 - This annual Halloween event is always a hit, bringing Sailors and the community together. The Spooky Walk begins at the Oasis Pool, where participants creep along the Sleepy Hollow Maze, staying away from the creepy crawlies, as they make their way to the end of the haunted trail. Spook houses and treats await the brave. Expected participation is 1,400
Sponsorship Levels - Presenting: $2,000 / Supporting: $1,000 /  Official: $500 / Booth: $200

Winter Wonderland

December 7 - Features and old fashioned Christmas tree lighting along with a visit  from Mr. & Mrs. Claus. There are activities for the whole family including festive holiday games, music and children’s crafts. This event is expected to attract 900.
Sponsorship Levels - Presenting: $2,000 / Supporting: $1,000 / Official: $500 / Booth: $200


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